Artist Sells Off Ad Space on a Rauschenberg to Destroy It

VIA: Hyperallergic

Artist Nikolas Bentel is on a mission to destroy an original Robert Rauschenberg in a project intended to emphasize how the art market is, in his words, “a glorified stock market.” Beginning this week, the artist — who is part of the New Museum-led incubator New Inc. — is selling off sections of the artwork as advertising space, so its surface will eventually be covered with an eclectic assortment of images.
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