A MARKETING CAMPAIGN AGAINST ADVERTISING

Below is a wonderful essay by RJ Rushmore for Monument Lab. Im not sure how much RJ is aware of the writing of Jeff Ferrell but his sentiments echo a lot of Jeff's criminological research. Pigeon holed by the anti advertising title, most anti advertising activists are actually trying to imagine what might replace the commercial images that surround us if given the chance. RJ is well aware of this and like a lot of us, trying to figure out how to recontextualize what he is doing so that it broadens his demands and has more potential to change not only our streets, but fundamental ways in which we interact and exist with one another. Fantastic.

VIA: Monument Lab

Skateboarders refuse to see the city as intended. It is a playground. It is theirs. Every curb, bench, and set of stairs is a potential skateable object. Even though I put down my own skateboard around age 15, that mindset stayed with me. Skateboarding gave me a gift: the inclination to resist the pressures that cities feed us to be passive. As I've spent the last decade alongside artists who intervene in public spaces (be that through street art, graffiti, public art, or street performance), that inclination has matured, evolved, and became the driving force behind my work as a writer and curator. More [HERE]