<body> Public Ad Campaign: Advertising as a major source of human dissatisfaction: Cross-national evidence on one million Europeans
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Wednesday, May 29, 2019

Advertising as a major source of human dissatisfaction: Cross-national evidence on one million Europeans

VIA: VOX EU


Chloé Michel, Michelle Sovinsky, Eugenio Proto, Andrew Oswald 27 May 2019

Although the negative impact of conspicuous consumption has been discussed for more than a century, the link between advertising and individual is not well understood. This column uses longitudinal data for 27 countries in Europe linking change in life satisfaction to variation in advertising spend. The results show a large negative correlation that cannot be attributed to the business cycle or individual characteristics. More [HERE]

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Advertising is everywhere in fashionable life. Yet may it be dangerous to the gladness of nations? This paper mixture longitudinal knowledge on advertising with big-scale analyses on citizens’ well-being. The inquiry uses info on around one million every which way tried European voters across twenty-seven nations over three decades. Cheap Dissertation Writing Services UK

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