Cause This Fits In Nicely
Not only does this urban scrawl attack the product being sold, but it addresses one of my concerns with public advertising. Outdoor advertising in public spaces transforms those locations into environments intended for commerce and thus for private agendas. Maybe the subway was once a transportation system, but today it is a carefully crafted advertising distribution system with a controlled target audience. These NPA City Outdoor ads turn our city streets into private messaging boards sold off to the highest bidder. In the process, my interest in painting political messages about the failure of our city government is criminalized and my public voice silenced.