<body> Public Ad Campaign: Spent: Sex, Evolution, And Consumer Behavior
This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Tuesday, October 20, 2009

Spent: Sex, Evolution, And Consumer Behavior

I just finished reading Geoffrey Miller's newest book, Spent. It was quite fantastic and I suggest it to anyone trying to navigate the stormy waters of an overburdened consumer society.

Right off the bat Miller says that marketing is the most powerful force on earth to date, directing everything from our social interactions, to our use/abuse of the environment. Marketing, in today's society pushes conspicuous consumption, which is often wasteful, selfish, and socially isolating. This conspicuous consumption and interest in consumer products has evolved along with our physical evolution through an evolutionary psychology that attempts to display what he calls the big six traits. These traits show our general fitness as mates, both physically, but psychologically as well. They include things such as conscientiousness, agreeableness, intelligence, creativity, etc. He goes on to argue that many of the conspicuos purchases we make are often very poor indicators of the big six. Marketing, in order to drive conspicuous consumption, alters a product's real value by attributing it with other qualities outside of the products real value. The book goes on to suggest more affective and socially responsible ways to display our big six and regain a sense of community lost through selfish conspicuous consumption.

Labels: ,

1 Comments:

Blogger Neene said...

hi there - i can't seem to find "Spent" in the library - (nypl.org) - will you let me know publisher or any other information? maybe it is too new for nypl? Thank you!

26.10.09  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home


      Sharon Zukin
      The Cultures of Cities


      Miriam Greenberg
      Branding New York

      Naomi Klein
      No Logo


      Kalle Lasn
      Culture Jam


      Stuart Ewen
      Captains of Consciousness


      Stuart Ewen
      All Consuming Images


      Stuart & Elizabeth Ewen
      Channels of Desire


      Jeff Ferrell
      Crimes of Style


      Jeff Ferrell
      Tearing Down the Streets


      John Berger
      Ways of Seeing


      Joe Austin
      Taking the Train


      Rosalyn Deutsche
      Evictions art + spatial politics


      Jane Jacobs
      Death+Life of American Cities