<body> Public Ad Campaign: Scented billboard aims to lead shoppers by the nose
This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Wednesday, June 2, 2010

Scented billboard aims to lead shoppers by the nose

In an effort to control your experience of public space and optimize your reception of commercial messages, outdoor advertising is always finding new and not so clever ways to advertise. Often kept to purely visual methods, outdoor advertising has recently begun experimenting with other sense including sound and now smell.

Labels: , ,


Blogger Cerebral Delites said...

Agh! There's a great PECO ad in Philly on 4th street I saw this morning that does just this.....

Blogger Jordan Seiler said...

PECO? what does it do smell wise?


Post a Comment

Subscribe to Post Comments [Atom]

<< Home

      Sharon Zukin
      The Cultures of Cities

      Miriam Greenberg
      Branding New York

      Naomi Klein
      No Logo

      Kalle Lasn
      Culture Jam

      Stuart Ewen
      Captains of Consciousness

      Stuart Ewen
      All Consuming Images

      Stuart & Elizabeth Ewen
      Channels of Desire

      Jeff Ferrell
      Crimes of Style

      Jeff Ferrell
      Tearing Down the Streets

      John Berger
      Ways of Seeing

      Joe Austin
      Taking the Train

      Rosalyn Deutsche
      Evictions art + spatial politics

      Jane Jacobs
      Death+Life of American Cities