<body> Public Ad Campaign: Scented billboard aims to lead shoppers by the nose
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Wednesday, June 2, 2010

Scented billboard aims to lead shoppers by the nose

In an effort to control your experience of public space and optimize your reception of commercial messages, outdoor advertising is always finding new and not so clever ways to advertise. Often kept to purely visual methods, outdoor advertising has recently begun experimenting with other sense including sound and now smell.

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5 Comments:

Blogger Cerebral Delites said...

Agh! There's a great PECO ad in Philly on 4th street I saw this morning that does just this.....

3.6.10  
Blogger Jordan Seiler said...

PECO? what does it do smell wise?

3.6.10  
Blogger Helga said...

By targeting our sense of smell, these scented billboards attempt to manipulate consumer behavior in intrusive ways. It’s another instance of advertisers infiltrating public spaces, challenging Incredibox Mustard personal boundaries and privacy.

15.1.25  
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