Scented billboard aims to lead shoppers by the nose
In an effort to control your experience of public space and optimize your reception of commercial messages, outdoor advertising is always finding new and not so clever ways to advertise. Often kept to purely visual methods, outdoor advertising has recently begun experimenting with other sense including sound and now smell.
VIA What's In Store
Labels: ad creep, billboards, public advertising
2 Comments:
Agh! There's a great PECO ad in Philly on 4th street I saw this morning that does just this.....
PECO? what does it do smell wise?
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