Other Activists ProjectsRECOMMENDED READINGAdvertising and the metabolism of the city: urban space, commodity rhythms Street Art, Public City: Law Crime and the Urban Imagination The Spectacle of Accumulation Essays in Culture, Media, & Politics The Codes of Advertising Tom Crompton Guy Shrubsole Think Of Me As Evil Property Outlaws: How Squatters, Pirates, and Protesters Improve the Law of Ownership Dancing in the Streets: A History of Collective Joy The Gift, Creativity and the Artist in the Modern World Spent: Sex, Evolution, & Consumer Behavior |
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Wednesday, June 2, 2010Scented billboard aims to lead shoppers by the noseIn an effort to control your experience of public space and optimize your reception of commercial messages, outdoor advertising is always finding new and not so clever ways to advertise. Often kept to purely visual methods, outdoor advertising has recently begun experimenting with other sense including sound and now smell. VIA What's In Store  Labels: ad creep, billboards, public advertising |
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Organized Civil DisobedienceArchivesRECOMMENDED READINGThe Cultures of Cities Branding New York No Logo Culture Jam Captains of Consciousness All Consuming Images Channels of Desire Crimes of Style Tearing Down the Streets Ways of Seeing Taking the Train Evictions art + spatial politics Death+Life of American Cities |
5 Comments:
Agh! There's a great PECO ad in Philly on 4th street I saw this morning that does just this.....
PECO? what does it do smell wise?
By targeting our sense of smell, these scented billboards attempt to manipulate consumer behavior in intrusive ways. It’s another instance of advertisers infiltrating public spaces, challenging Incredibox Mustard personal boundaries and privacy.
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