Creative or Waste of Money? Who Cares Its a Brilliant Plot Point

Hyper Vocal asks the benign question of whether or not this billboard stunt by McDonalds is cost effective. I could care less. What it makes me think of is a dystopian society of daytime and nighttime dwelling societies living entirely different socioeconomic lives. Those damned to the night slaving away to keep the daytime world running to the highest standards. The privileged day dwellers walking streets devoid of advertising, while the night dwellers wake to a world of glowing commercial messages tearing at their subconscious and keeping them in a constant cycle of desire without fulfillment. Mmmmmm that's good fiction.

VIA Hyper Vocal

If you’re driving down this Vancouver highway during the day, it will appear as if the billboard you’re passing is available for rent. It’s white. There’s nothing on it. More [HERE]