Guerilla Joe Advertising Finds Another Public Surface

Guerilla Joe, spelled with the appropriate military connotations, invades NY public surfaces in a not so new advertising location.

Update: I asked one of the cart owners how much Guerilla Media pays for the right to deck out his ride, and was surprised to hear a full $250.00/month. If I operated one of these carts, that added revenue would be hard to resist, which is why we need full bans on commercial media in public space. The amount the industry is willing to pay for space simply undercuts any attempts at enforcement or restraint. Point being these ads lie in a legal limbo, not adhered to any permanent structure, they fall our of the purview of the DOB sign enforcement unit.