No, no se me confundan, no nos ha dado por correr la ultramarathon como Murakami, ni siquiera porque rime con moombahton, ni por esas, en otra vida puede, pero en esta va camino de que no. Mas [AQUI]
Kid Zoom just made me aware of the fact that B.U.G.A.U.P. launched an updated website last September. If you visit PublicAdCampaign and don't know about B.U.G.A.U.P. you absolutely must go to thier site and read up. They formed a year before I was born and are attributed with the ban on alcohol and tobacco ads in Australia. They are an inspiration to PublicAdCampaign and to the anti outdoor advertising movement in general.
What I find amazing is that by banning outdoor tobacco and alcohol ads, our cities have admitted to the negative effect outdoor comercial messaging can have on our citizens if the messages are unproductive or harmful. With this understanding in place one would imagine that we would find other industries which plague our social fabric by promoting overt conspicuous consumption and intrinsic value systems, and in finding them request their removal. For a paper on advertisings general effects on our behavior and a good reason to ban outdoor commercial media in general, see this post.
I was out this morning picking up some materials and came across this behemoth ad for Dewars which reminded me of another lengthy street level billboard i shot a few months ago. As a general rule with OOH advertising, the bigger the better and this new format only serves to prove that point.
CBS Corp. (CBS) shares surged the most in 17 months after the company said it will convert its outdoor advertising division into a real estate investment trust and seek a buyer for the European and Asian parts of that business.
The owner of the most-watched U.S. television network gained 10 percent to $41.80 at 9:38 a.m. in New York, the biggest intraday jump since August 2011. If completed, the actions may be worth $3 a share to CBS investors, said Michael Morris, an analyst at Davenport & Co. More [HERE]
Toronto’s billboard tax set to fund city arts and culture
Finally Toronto’s cultural community is set to get a game-changing boost at city hall.
The stunning bonanza comes in the form of millions the city is already collecting from the “third party sign tax,” a.k.a. the billboard tax.
The upshot: a major increase in arts funding, which many artists, cultural organizations and consultants have been seeking for more than a decade, is finally about to become a reality rather than just an unfulfilled promise or an elusive dream. more [HERE]
As many PublicAdCampaign readers know, we have spent the past 10 years on an artistic/activist adventure, investigating the relationship between commercial media and our shared public visual environment. Projects have ranged from individual campaigns to massive civil disobedience projects, speaking engagements and teaching, to legal battles and gallery exhibitions. While our intentions have always been to promote the greater good, our tactics have often been required to reside in a more dubious arena, falling somewhere short of fully legal and always outside of mainstream practice.
How & Nosm Augment, Wynwood Walls Miami, 2012
Two years ago I began working with another like mind at The Heavy Projects on an augmented reality mobile application. We saw AR as a way to leap the private property boundaries that made my artistic activism illegal and put curatorial responsibility in the hands of the public. In the future, no longer will billboards and other outdoor media demand your attentions as you walk through public space. Instead we will curate our public visual experience in new and exciting ways.
MOMO Original Augment, Wynwood Walls Miami, 2012
Today we released some video footage of two projects we recently completed which you can view by clicking the above photos. The first is a "resurrection" project done at the infamous Bowery Wall in NYC and the second is a more advanced interactive mural project done at Wynwood Walls Miami this past December. While I am excited to release these videos to the world, I am looking forward to more progressive uses of the technology in 2013, the eventual goal being to deploy a full scale digital mural program here in NYC.
PublicAdCampaign at the 2012 Architecture Biennale
A while back we told you that PublicAdCampaign would be a part of the American Pavilion for the 2012 Architecture Biennale in Venice. Sure enough here is a picture of the NYSAT project amongst over a hundred other creative activism projects.
No, no se me confundan, no nos ha dado por correr la ultramarathon como Murakami, ni siquiera porque rime con moombahton, ni por esas, en otra vida puede, pero en esta va camino de que no. Mas [AQUI]
