Grenoble, première grande ville européenne à bannir la publicité de ses rues
Looks like the city of Grenoble has made the decision to remove all outdoor advertising from it's streets. While it seems like there is a healthy debate happening online about the benefits behind such a move, "the city’s deputy mayor Lucile Lheureux explained: “The business model of street advertising is down. Advertisers want to upgrade to digital screens. We don’t want to make that move. We don’t want our city’s children bombarded with animated advertising on TV screens in the street.”
Although there will only be 326 ads removed in total, (not including the bus shelters which will stay until at least 2019 when the contract is up for renewal) for a city of this size making the bold move to improve the health of its citizens and streets, is a welcome reminder that all is not lost in the fight to improve out shared public spaces. In fact it's got more than a few industry insiders talking seriously about the backlash against brand intrusion.
VIA: Le DauphineHERE]