Some really interesting thoughts coming out of the UK on ad takeover work and its role in imagining new social realities not just on the street but in the larger cultural context.
It costs an advertiser a few £10k’s to access bus shelter advertising spaces, it costs you £6. After their involvement with Banksy’s Dismaland exhibition, Strike Magazine! have been working to ensure public access to a third of the global outdoor media landscape; offering inhabitants the tools to claim their right to at least a part of the city. Their hack pack
comes with a handy how-to guide. More [HERE
Labels: academics, criticism, London, UK