Zaha Hadid Architects transforms the classic billboard into public art

VIA: Archinect

Zaha Hadid Architects has created a new design for street advertising with JCDecaux Group, a multinational corporation known for its bus-stop advertising systems and billboards. Creating a sculptural advertising approach, the firm's design reinvents the classic billboard into public art. Brands have been invited to bid for placement on the 85 by 20 foot screen structure. So far Audi and Coty are the first to sign up. More [HERE]