Art Of Rebellion III - Out Now!

I am proud to announce that PublicAdCampaign has been included in the newest installment of the urban art book series, Art Of Rebellion. While I am excited to be listed amongst all of the artists involved, I couldn't be happier to be in the book with OX, PosterBoy and Princess Hijab, all artists who have been influencing me with their public works for some time now. If you're interested in purchasing the book, please visit the Amazon link [Here]

Thanks to Markus and Publikat Publishing for all of their efforts.

Princess Hijab Hits Parision Subways on Film

Video Here

Princess Hijab is one of many public artists whose work deals directly with advertising culture and public space. Made all the more interesting by France's recent decision to ban the Burqa just yesterday, this rare installation footage is well worth the watch. I was under the impression Hijab stole the ads and then returned to the location for install. I was unaware that the work was done on site. My own recent installations have involved this same sort of performative aspect and I applaud anti-ad artists who spend the time on site as a form of protest. At this point it takes on forms of civil protest and the public's interaction with your process can be highly informative for them.

Also, check out Princess Hijab's work in Toronto, made for the recent TOSAT project.

Peeking Behind the Veil: Princess Hijab

Janelle Grace has a wonderful interview with Princess Hijab on HyperAllergic. I highly suggest taking a look.

I sit down with my laptop in a quiet, central Brooklyn café, not far from Prospect Park on a slightly overcast day in August to interview the mysterious Parisian street artist Princess Hijab. I order a San Pellegrino with lime; she abstains from any snacks or beverages. Despite the time difference from France, she’s alert and ready to engage with me. I go into the interview knowing how she guards her anonymity, and the concrete details of her identity remain elusive – this is an email interview after all. [More Here]

Princess Hijab Still Working The Streets of Paris

Continuing her advance on the Parisian transit system, Princess Hijab sent us her most recent takeovers.
credit photo A. Breant

Princess Hijab Hits Paris Again!

This newest piece from Princess Hijab was recently photographed by Christophe Meiries in Paris. The image shows a level of detail and sophistication I haven't seen in the Princess's work thus far. I like it a lot and I hope to see more soon.

As I have no contact with the artist, I may make assumptions here that aren't true. Please forgive me. As I understand it, this project isn't ultimately about the companies behind the advertisements, so much as it is about the proliferation of a cultural minority in media more generally. Despite this I still wish the logos were removed along with the "hijabizing," as the artist calls it. Without the company logo, the image refers only to the artist, whereas with the logo the image is somehow still a bastardized ad for Arena, but an ad nonetheless. I understand the artist might want the viewer to associate the new media content with the company, but that's just my thought on the matter.

New Work By Princess Hijab

VIA Vandalog

As per usual I'd prefer the advertisement gone but this takeover does have a wonderful quality to it. The lack of substantial text allows the simple image to stand on its own, and I like that.


Photos by Antoine Breant

Fresh Stuff From Princess Hijab

VIA Wooster Collective

Photo by Antoine Bréant

Princess Hijab explains the motivations behind her work.

This is the story of a young woman fighting every day for a noble cause: she wants to “hijabize” advertising. Princess Hijab knows that L’Oréal and Dark&Lovely have been killing her little by little. She feels that the veil is no longer that white. She feels contaminated. When she was a teen, she heard about movements such as Adbuster; but since 9/11, things have changed. She does not subvert images in an American way. Princess Hijab will go on, veiled and alone, forever asserting her physical and mental integrity. By day, she wears a white veil, symbol of purity. By night, her black veil is the expression of her vengeful fight for a cause (custom ad). With her spray paint and black marker pen, she is out to hijabize advertising. Even Kate Moss is targeted. She knows all about visual terrorism! And she will not spare her right of expression for the likes of publicists. Make sure that all advertising can be hijabized “ ‘cause that’s her fight Jihad is her art”. And don’t forget, she acts upon her own free will. She is not involved in any lobby or movement be it political, religious or to do with advertising. In fact, the Princess is an insomniac-punk. She is the leader of an artistic fight, nothing else.