Remy Martin Gate Advertising


This new form of advertising I ran into tonight shows the ways in which outdoor advertising can circumnavigate its illegal tendencies in our city space. Being on a private pull down gate, and not a structure in need of a DOB permit, this advertisement is completely legal. Without recourse, the public is expected to endure the onslaught of outdoor advertising which can take advantage of these legal channels.
This raises an important issue for me, and that is the definition of private property when it is in public space. Without a doubt, outdoor advertising effects our public environment, and without being able to control it we kneel before its imposing will. Should we not make an attempt to more thoroughly define how our public space is used in general and declare private property in public, public property. Decisions about how that private space is used, which effects the public, would be left up to all of us, as opposed to the property owner. If as a public, we decide that outdoor advertising is unacceptable, the public would have the right to demand its removal despite it being legal because of its placement on private property, permitted or not.
Labels: advertising, billboards, community, criticism, New York, public advertising, public/private, random thoughts
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