PosterBoy gets Rowdy
In this video PosterBoy tests the ease of removal/alteration of billboard sized vinyl signs. It's my understanding that he was attempting to release the vinyl in a way that would have allowed the top half to fold over the bottom half, leaving a blank canvas. On this new white wall he could have written whatever he chose. It was 27 degrees out and ice had covered everything earlier that evening. At the end of the video you can see instead of folding over, the right hand side of the vinyl was frozen stiff and dragged the bottom half down with the top as it came undone. This is a big hit, and if PosterBoy makes it work you will be seeing some of the largest ad takeovers I've ever seen happening soon. Stay tuned for more to come as I'm sure this isn't the last we will see of PosterBoy.