PosterBoy gets Rowdy
In this video PosterBoy tests the ease of removal/alteration of billboard sized vinyl signs. It's my understanding that he was attempting to release the vinyl in a way that would have allowed the top half to fold over the bottom half, leaving a blank canvas. On this new white wall he could have written whatever he chose. It was 27 degrees out and ice had covered everything earlier that evening. At the end of the video you can see instead of folding over, the right hand side of the vinyl was frozen stiff and dragged the bottom half down with the top as it came undone. This is a big hit, and if PosterBoy makes it work you will be seeing some of the largest ad takeovers I've ever seen happening soon. Stay tuned for more to come as I'm sure this isn't the last we will see of PosterBoy.
Labels: ad takeovers, billboard takeovers, billboards, New York, Poster Boy, public advertising, public art, Van Wagner
11 Comments:
That is fantastic. It creates in the heart a wild feeling of joy, release, vindication.
thanks for posting this
this has now been sent to Van Wagner and the police
I have just sent Juster to the Van Wagner Police
What do you mean you 'just sent Juster to the VW Police'? I don't understand-
Justin, I'm honestly curious why you would do that? I can think of many reasons but I would love to know yours.
The best is that's it is an in-house ad sort to speak. With the economy down, dudes can't even sell the space. So, nicely done.
I meant to say Justin not Juster and I was trying to be funny, but It was a lame joke. I just wanted to come off as being unaffected by Justin's comment.
Did Justin turn Jordan in? Or was it supposed to be funny?
Because the work is important. 21st century citizens can't afford to be oblivious to the ubiquity and scale of ads in the urban environment; nor the very thorny and complicated issues of legality/morality in conceptual/public art.
Just somebody tell me it was a joke.
I wish I could say Justin was joking. doesn't seem like it though but I'm not that surprised. It comes with the territory.
Good thing you didnt hit that pedestrian.
For an ad free society
All ads are lies
Don't be fooled by corporate propaganda
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