The Crisis of Attention Theft—Ads That Steal Your Time for Nothing in Return

Tim Wu, author of The Attention Merchants has written a compelling article for Wired magazine essentially accusing much of todays public advertising industry of theft. Right on Wu!

VIA: Wired 

By now, it is pretty well understood that we regularly pay for things in ways other than using money. Sometimes we pay still with cash. But we also pay for things with data, and more often, with our time and attention. We effectively hand over access to our minds in exchange for something “free,” like email, Facebook, or football games on TV. As opposed to “paying” attention, we actually “spend attention,” agreeing to the view ads in exchange for something we really want.  Read more [HERE]